We were honored to work with the American Lung Association to create this piece for the Smokefree LA campaign. The focus of the campaign was to convey the dangerous effects of second hand smoke on young children. Our approach was to tell a simple story through the viewpoint of a child and her aspirations. See the case study here: http://midnightsherpa.com/projects/american-lung-association/ Client American Lung Association Team (American Lung Association) Miguel Olivares (EP) Concept, Design, Animation, & Direction Midnight Sherpa Team (Midnight Sherpa) Miguel Lee (CD) Alex More (EP) Justin Leung (CG Lead) Chloe Choi (Design Lead) Joyce Ha Mier Lee Anna Mendoza Paige Poglitsch Music & Sound Design Yessian VO Elizabeth Tsong
